Share rate. The best way to measure how content spread

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Marketers underestimate the ‘owned’ in ‘owned media’

Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central building block. There are many beliefs that have evolved over time, yet this one hasn’t, I think it’s key forContinue reading “Marketers underestimate the ‘owned’ in ‘owned media’”

Social Media Forum: Social Currency

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had foundContinue reading “Social Media Forum: Social Currency”

The problem of the internal story

Yesterday Edelman organized a breakfast event together with The Centre for which they had Steve Rubel as guest speaker as well as Patrick Bosteels and Ramon Suarez as specialists at the table for further discussion. Steve’s presentation was interesting (as usual), there’s a good write up about it on Steve’s Posterous. What struck me mostContinue reading “The problem of the internal story”

Where are the case studies that matter?

Or at least, where are the social media case studies that matter to me. The reason I’m calling for this is that most of the cases I see or hear about aren’t always that usable to me. There are learnings in every case, but most of the time those examples have one or a fewContinue reading “Where are the case studies that matter?”

Some thoughts on Social CRM

Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for this presentation and the following is what I prepared. The original call for the presentation was around social media asContinue reading “Some thoughts on Social CRM”

The promise of interactive television (Cont’d)

Via Brandflakes for Breakfast I learned about Yap.tv which seems to be another interesting view on what interactive could be like. Other than the My Generation app from abc which I mentioned earlier this week, the Yap.tv app is useful for all channels and all interactivity is added without collaboration from the channels themselves. IfContinue reading “The promise of interactive television (Cont’d)”

Talking tree

Really nice campaign for EOS magazine from our friends at Happiness creating some good buzz for the moment. “Eos has launched “Talking Tree”, a campaign that turns the environmental debate on its head by giving a voice and “feelings” to a 100 year old tree living in living in Bois de la Cambre, on theContinue reading “Talking tree”

Glass. How to make sharing more contextual.

Well at least that’s what I think it does. When I first read about this Firefox/Chrome plugin I thought it would be something similar to Weblin, a service I blogged about in 2007. Luckily it’s not the same. For one Weblin wasn’t as cool and interesting as I first thought and is in de deadpoolContinue reading “Glass. How to make sharing more contextual.”

Facebook goes offline!

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologicContinue reading “Facebook goes offline!”