Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central […]
Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find […]
Yesterday Edelman organized a breakfast event together with The Centre for which they had Steve Rubel as guest speaker as well as Patrick Bosteels and Ramon Suarez as specialists at the table for further discussion. […]
Or at least, where are the social media case studies that matter to me. The reason I’m calling for this is that most of the cases I see or hear about aren’t always that usable […]
Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for […]
Via Brandflakes for Breakfast I learned about Yap.tv which seems to be another interesting view on what interactive could be like. Other than the My Generation app from abc which I mentioned earlier this week, […]