TED2013: A trip worth remembering!

The last week was pretty amazing. Thanks to TED’s 10 Ads Worth Spreading initiative I spent a few days at TED2013 in Long Beach combined with a day at TEDActive2013 in Palm Springs together with 9 other selected agency folks as well as a few people from TED and Google who are partners in theContinue reading “TED2013: A trip worth remembering!”

The #ASS of Kris Hoet

Okay, I’ll admit, Tom De Bruyne made me do it. About a week ago Tom and Astrid – founding partners of Sue Amsterdam – organized The Awesome Slideshow in Boom Chicago (Amsterdam): “10 inspiring speakers from the creative industry share their favorite stuff they found on Twitter. Get inspired in one afternoon with a top-selectionContinue reading “The #ASS of Kris Hoet”

Social Media Forum: Social Currency

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had foundContinue reading “Social Media Forum: Social Currency”

Creativity World Forum 2011: Making ideas happen

The Creativity World Forum 2011 had to live up against high expectations. When the event was organized for the first time in 2008 (in Antwerp) Flanders DC showed all other conference & congress organizers in Belgium what the new benchmark would be. I really enjoyed the 2008 edition and thus was really looking forward toContinue reading “Creativity World Forum 2011: Making ideas happen”

Where are the case studies that matter?

Or at least, where are the social media case studies that matter to me. The reason I’m calling for this is that most of the cases I see or hear about aren’t always that usable to me. There are learnings in every case, but most of the time those examples have one or a fewContinue reading “Where are the case studies that matter?”

Some thoughts on Social CRM

Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for this presentation and the following is what I prepared. The original call for the presentation was around social media asContinue reading “Some thoughts on Social CRM”

The promise of interactive television (Cont’d)

Via Brandflakes for Breakfast I learned about Yap.tv which seems to be another interesting view on what interactive could be like. Other than the My Generation app from abc which I mentioned earlier this week, the Yap.tv app is useful for all channels and all interactivity is added without collaboration from the channels themselves. IfContinue reading “The promise of interactive television (Cont’d)”

Celebrating the future of advertising. Are you in?

Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards: “The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativityContinue reading “Celebrating the future of advertising. Are you in?”

September, when robots take over the internet

Looks like September is going to be robo-arm month. Microsoft is doing something cool with robots on RememberReach.com for the launch of Halo Reach (September 14th) featuring a user-generated light sculpture of Reach’s Noble Team. “The Kuka KR 140 bot, normally deployed in car factories, has been outfitted with an LED and stationed in anContinue reading “September, when robots take over the internet”