This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career […]
blog of kris hoet – change agent // chief innovation officer @hppnssanywhere & @fcbglobal
Tag: duvalguillaume
Advertising should be about enabling stories to be told
A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it […]
The big idea is dead. Long live the big idea
The big idea is dead. To quote Patricia McDonald in a recent Campaign article: “In recent years, the “big idea” has often seemed to epitomise everything wrong and backward-looking about our industry.” And that’s indeed […]
Step into this TV ad…
We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea […]
The crying invoice
Did you know that 1 in 3 invoices in Belgium are paid late? That brought us to the idea for this campaign we created for ikki, a new service of USG People developed to support […]
Some thoughts on Social CRM
Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for […]
Using digital to make print come to life
I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you […]
