And I’m off. Goodbye Duval Guillaume!

This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career together with the team at the agency – especially after we merged both the Brussels and the Antwerp office intoContinue reading “And I’m off. Goodbye Duval Guillaume!”

Advertising should be about enabling stories to be told

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as theContinue reading “Advertising should be about enabling stories to be told”

The big idea is dead. Long live the big idea

The big idea is dead. To quote Patricia McDonald in a recent Campaign article: “In recent years, the “big idea” has often seemed to epitomise everything wrong and backward-looking about our industry.” And that’s indeed true. In the traditional sense of a 360 campaign, the big idea was to be found in the 30″ commercialContinue reading “The big idea is dead. Long live the big idea”

Step into this TV ad…

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link toContinue reading “Step into this TV ad…”

The crying invoice

Did you know that 1 in 3 invoices in Belgium are paid late?  That brought us to the idea for this campaign we created for ikki, a new service of USG People developed to support freelancers. From now on invoices will never go unnoticed again: the crying invoice. Hats off to my colleagues at DuvalContinue reading “The crying invoice”

Some thoughts on Social CRM

Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for this presentation and the following is what I prepared. The original call for the presentation was around social media asContinue reading “Some thoughts on Social CRM”

Using digital to make print come to life

I didn’t have time last Friday to post it when this campaign was launched, so I’m bringing it to you know. Our client AXA launched their new iPhone app which helps you out when you have a car accident, making sure you deal with it in the right way. Since this is the first appContinue reading “Using digital to make print come to life”

Do you know why you do what you do?

Check out this presentation from Simon Sinek at TEDxPugetSound, asking if you know the ‘know why’ you do business as it is the biggest reason why people will get inspired by your brand. Many of us know what we do, or how we do it… but do do we know why? It’s an important questionContinue reading “Do you know why you do what you do?”

The end of advertising as we know it

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy. And while you’re at it, subscribe toContinue reading “The end of advertising as we know it”