There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people […]
This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career […]
Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there […]
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it […]
This Is a Generic Brand Video. It is. Just see for yourself.
A while ago 4 of the best comedians of all time met and talked about their profession, sharing a whole bunch of insites that are valuable for all of us. It’s impressive to see and […]
Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the […]
There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And […]
Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands […]