There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people […]
Tag: advertising
And I’m off. Goodbye Duval Guillaume!
This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career […]
Are these the 3 types of agencies we need?
Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there […]
Share rate. The best way to measure how content spread
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
Advertising should be about enabling stories to be told
A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it […]
This is a generic blog post about a generic brand video
This Is a Generic Brand Video. It is. Just see for yourself.
What strategists could learn from standup comedy
A while ago 4 of the best comedians of all time met and talked about their profession, sharing a whole bunch of insites that are valuable for all of us. It’s impressive to see and […]
No boules, no glory. New work for Coke Zero
Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the […]
Truth is people don’t actually like creativity
There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And […]
Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity
Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands […]
