How to persuade clients to take creative risks?

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy isContinue reading “How to persuade clients to take creative risks?”

Compass over maps

In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping something is getting so expensive and it’s not very accurate or useful. So in the Safecast story, we knew weContinue reading “Compass over maps”

Put the hours in

We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to that is very simple: put the hours in. Whatever the business you’re in if you want to be successful youContinue reading “Put the hours in”

The Ironic Effect. Why you might fail because of your best effort.

Why you sometimes make the problem worse by trying too hard to fix it. Interesting article from Oliver Burkeman over on The Guardian: From weight loss to fundraising, ‘ironic effects’ can sabotage our best-laid plans. The great Harvard psychologist Dan Wegner, who died earlier this year , wrote a famous article entitled ‘How To Think, Say,Continue reading “The Ironic Effect. Why you might fail because of your best effort.”

ID14. Observations on interactive design.

And not just any designer. Petra Sell is a well known UI/UX designer that has shared her own views on interactive design for a few years now and with success. The 2012 & 2013 editions of her design trends presentations have gathered close to half a million views on Slideshare alone so I don’t thinkContinue reading “ID14. Observations on interactive design.”

Where are the case studies that matter?

Or at least, where are the social media case studies that matter to me. The reason I’m calling for this is that most of the cases I see or hear about aren’t always that usable to me. There are learnings in every case, but most of the time those examples have one or a fewContinue reading “Where are the case studies that matter?”

A network of networks

Fascinating. And visually attractive. The people of LinkedIn Labs just recently created this InMaps application, a kind of analytics tool to “visualize your professional network, clustered in realtime based on their inter-relationships”. A pretty cool tool actually, and I’m a sucker for these kind of applications. Log in with LinkedIn and the tool will analyzeContinue reading “A network of networks”

Mindgoggling

This is how the Urban Dictionary defines this: “(adj) something that is so baffling only goggles could understand”. I suppose that is how you got to think of Google Goggles, a mobile tool that allows you to take a picture of something to get instant search results based on the content of the picture. SoundsContinue reading “Mindgoggling”