Marketers underestimate the ‘owned’ in ‘owned media’

Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central building block. There are many beliefs that have evolved over time, yet this one hasn’t, I think it’s key forContinue reading “Marketers underestimate the ‘owned’ in ‘owned media’”

A video trip down to memory lane: the Youtube Time Machine

The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection. Let’s find out what happened in 1973 – the year I was born inContinue reading “A video trip down to memory lane: the Youtube Time Machine”

I surf because…

It’s been a really long time since I surfed for the last time, too long really. I used to go windsurfing during the summer holidays when I was younger and always loved to be out there on the board. I might not have been great at it, but enjoyed it as much as the nextContinue reading “I surf because…”

Because clicking is so 90’s

This trailer shows a the website project created by Andreas Lutz as part of a study project and is rather inspirational. The website uses video and sound input to control the navigation, so basically you navigate using gestures and voice. Make sure you try it out for yourself on Andreas’ website as well. I foundContinue reading “Because clicking is so 90’s”