There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people […]
blog of kris hoet – change agent // chief innovation officer @hppnssanywhere & @fcbglobal
Category: consumer
Too much plumbing. Too little poetry.
We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can […]
An ‘audience’ is an organisational convenience from a broadcast age
Activities not audiences. Russell Davies wrote an interesting post about how organizations are thriving upon ‘marketing thinking’ and how digital breaks most of that traditional thinking for good. It’s not about technology, it’s about a […]
The strategy is delivery: it’s not complicated, it’s just hard
Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative […]
Design is not just what it looks like. It’s how it works.
Design. Is Apple losing focus on one of it’s most essential unique strengths? For a big test we did for Belgian Cowboys recently some members on the editorial team including myself switched from iOS to […]
The Ironic Effect. Why you might fail because of your best effort.
Why you sometimes make the problem worse by trying too hard to fix it. Interesting article from Oliver Burkeman over on The Guardian: From weight loss to fundraising, ‘ironic effects’ can sabotage our best-laid plans. The […]
Dare to say ‘focus on the consumer’ one more time
[Rant alert] Seriously. I’ve had it with this gratuitous expression. I get it, we all get it by now don’t we? There’s no reason for every presentation to feature a slide with this so called […]
