Creativity is everyone’s responsibility

Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at theContinue reading “Creativity is everyone’s responsibility”

It’s possible!

Simple but powerful idea, very well executed. From Leo Burnett, Manila. “As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.” [Via ADpunch]

Facebook goes offline!

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologicContinue reading “Facebook goes offline!”