Attention is becoming a scarce resource

There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people paying attention, that it consumes the very necessary time need to think and be creative: “Attention is a resource; aContinue reading “Attention is becoming a scarce resource”

To be human is to copy

Interesting take on innovation and originality on aeon.com: “… according to a cluster of like-minded researchers, we’ve misunderstood how innovation really works. Throughout human history, innovation – including the technological progress we cherish – has been fuelled and sustained by imitation. Copying is the mighty force that has allowed the human race to move fromContinue reading “To be human is to copy”

Are these the 3 types of agencies we need?

Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there is one and at least it does away with the classic ad agency / digital agency split in a wayContinue reading “Are these the 3 types of agencies we need?”

Compass over maps

In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping something is getting so expensive and it’s not very accurate or useful. So in the Safecast story, we knew weContinue reading “Compass over maps”

Share rate. The best way to measure how content spread

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Advertising should be about enabling stories to be told

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as theContinue reading “Advertising should be about enabling stories to be told”

What responsive design should really look like

I found this video from the interactive prototype Room-E on the 72U project blog. It’s a prototype showing what will be possible in the near future when you think about a more responsive environment. “The future of the computer is to essentially make it disappear—a disconnected interface, so the house or the office or theContinue reading “What responsive design should really look like”

Is Google Glass the Segway of this era?

Not so long ago Mike Butcher (from Techcrunch) tried on a pair of Google Glass lent to him by a Glass Explorer at a conference and even though his experience with Glass was rather short he made a conclusion that nailed it for me: “So Google Glass for me will be this era’s Segway: hypedContinue reading “Is Google Glass the Segway of this era?”