There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people […]
Category: research
Too much plumbing. Too little poetry.
We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can […]
Share rate. The best way to measure how content spread
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
Other newsletters worth subscribing to
As you might have ready I started with a new email newsletter called WARPED in which I curate some of the best ideas, data, trends and other awesomeness I came across the last week on the worldwide interwebs. You […]
WARPED. An email from ‘Cross The Breeze, subscribe now
This internet thing has been one gigantic playground for me pretty much since the first day I got sucked into it sometime in 1997. Whether it was the projects and experiments that I could do […]
What responsive design should really look like
I found this video from the interactive prototype Room-E on the 72U project blog. It’s a prototype showing what will be possible in the near future when you think about a more responsive environment. “The […]
The cure for boredom is curiosity
The first question our strategy interns will ask when they start here will almost always be: “what makes a good strategist?”. There are many answers to give to this question but I will only give […]
The strategy is delivery: it’s not complicated, it’s just hard
Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative […]
The Ironic Effect. Why you might fail because of your best effort.
Why you sometimes make the problem worse by trying too hard to fix it. Interesting article from Oliver Burkeman over on The Guardian: From weight loss to fundraising, ‘ironic effects’ can sabotage our best-laid plans. The […]
The age of the micro multinational
“If the late 20th Century was the age of the multinational company, the early 21st will be the age of the micro multinational: small companies that operate globally” I found this great quote on Neil […]
