Advertising should be about enabling stories to be told

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as theContinue reading “Advertising should be about enabling stories to be told”

The strategy is delivery: it’s not complicated, it’s just hard

Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative director at GDS, to come and talk about his learnings and insights working on GOV.uk. Fascinating talk, well worth crossingContinue reading “The strategy is delivery: it’s not complicated, it’s just hard”

How to make the mobile phone a social object again?

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim?Continue reading “How to make the mobile phone a social object again?”

Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity

Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands calls for bravery and creativity and as such is a great opportunity for the business that we are in. WeContinue reading “Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity”

Presentation madness

Powerpoint, Keynote, … it doesn’t really matter much which piece of software you use to make a presentation. Trust me, there’s only little the software can do for you to make your presentation better, let alone good. I get my fair share of practice making presentations since I make a few per week, but IContinue reading “Presentation madness”

The #ASS of Kris Hoet

Okay, I’ll admit, Tom De Bruyne made me do it. About a week ago Tom and Astrid – founding partners of Sue Amsterdam – organized The Awesome Slideshow in Boom Chicago (Amsterdam): “10 inspiring speakers from the creative industry share their favorite stuff they found on Twitter. Get inspired in one afternoon with a top-selectionContinue reading “The #ASS of Kris Hoet”

Social Media Forum: Social Currency

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had foundContinue reading “Social Media Forum: Social Currency”

Creativity World Forum 2011: Making ideas happen

The Creativity World Forum 2011 had to live up against high expectations. When the event was organized for the first time in 2008 (in Antwerp) Flanders DC showed all other conference & congress organizers in Belgium what the new benchmark would be. I really enjoyed the 2008 edition and thus was really looking forward toContinue reading “Creativity World Forum 2011: Making ideas happen”

Stratégies Gagnantes: Agile Planning

About a week ago I did a presentation at an event in Charleroi called “Stratégies Gagnantes” (which means as much as ‘Winning Strategies’) together with other speakers such as Michael Cawly (COO Ryanair), Nathalie Klein (Director Consumer Insights Coca-Cola), …I was asked to present about what I thought would contribute most towards winning strategies fromContinue reading “Stratégies Gagnantes: Agile Planning”

Is ‘good enough’ the new black?

During the presentations of last night’s Mobile Monday in Brussels (#momobxl – tablet edition) it struck me how often businesses’ seem to work with a ‘good enough’ strategy. It came up during Corelio’s presentation on their mobile approach as well as during SBS’s presentation on the 2nd Screen (Tweede Scherm). The basic idea to createContinue reading “Is ‘good enough’ the new black?”