How to make the mobile phone a social object again?

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim?Continue reading “How to make the mobile phone a social object again?”

Talking tree

Really nice campaign for EOS magazine from our friends at Happiness creating some good buzz for the moment. “Eos has launched “Talking Tree”, a campaign that turns the environmental debate on its head by giving a voice and “feelings” to a 100 year old tree living in living in Bois de la Cambre, on theContinue reading “Talking tree”

Euroblog 2008

This last Thursday and Friday I attended and participated in the Euroblog 2008 event in Brussels organized by Euprera – the European PR Education and Research Association. The symposium was very much an academic event with a lot of academic speakers and attendees, and less practioners (at least that’s how I experienced it). That wasn’tContinue reading “Euroblog 2008”