I was rather surprised just a few minutes ago while reading a blog post from fellow Belgian blogger Ine. The post is in Dutch so I’ll translate a bit for you. Ine talks about an email she received from the BDMA – association from Belgian Direct Marketers – about their new congress: “Revenge of the I”. The email has some of the almost standard mumbo-jumbo in there like ‘in ages of consumer empowerment, social networks…’ catch my drift? And that’s all fair to be frank, but then there’s this rather odd sentence saying (and it’s a translation, I’ll do the best to keep the original sentiment):
“During the congress we’ll deepdive into the current era of ‘consumer terrorism’ that is coming up with the rise of digital and social technologies such as blogs, social networks and email.”
Consumer terrorism?! No speakers have been announced yet but I expect to see people from the Computer Crime Unit and others to learn direct marketers how to deal with dangerous bloggers and Facebookers.
Although on a slightly different note, it reminded me of another marketing event/congress organized in Belgium: Customer First… or should I say Digital Marketing First, since that’s what they’ve changed the name to for this year’s event. What’s the idea behind that? Who decides these things? It’s like saying: forget about the customer, this event is about us against traditional advertising and stuff so we have to change the name here!”
In the meantime the Belgian marketing publications ‘MM’ and ‘Pub’ are still as they were 5 years ago, so are their websites (and yes it’s still forbidden to link to MM.be) so I guess I shouldn’t be surprised of all this Belgian Digital Marketers against Consumer Terrorism stuff anyway I guess…