Attention is becoming a scarce resource

There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people paying attention, that it consumes the very necessary time need to think and be creative: “Attention is a resource; aContinue reading “Attention is becoming a scarce resource”

Marketers underestimate the ‘owned’ in ‘owned media’

Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central building block. There are many beliefs that have evolved over time, yet this one hasn’t, I think it’s key forContinue reading “Marketers underestimate the ‘owned’ in ‘owned media’”

No boules, no glory. New work for Coke Zero

Here’s the new campaign we launched today for Coke Zero, it is part of the ‘Just Add Zero’ campaign. Hope you like watching it, I know it was fun making it ;-) “When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players,Continue reading “No boules, no glory. New work for Coke Zero”

The opportunity called media

Traditional media are dead. Well at least according to plenty of opinion makers they are, and have been so for many years already. And while it’s fair to say that some of them are in trouble, or at least facing a whole new series of challenges it’s clear traditional media are far from dead. IContinue reading “The opportunity called media”

Why you should be using short-form video in your online communication

I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platformContinue reading “Why you should be using short-form video in your online communication”

Facebook goes offline!

For real. So the site is still up and running (don’t worry about that!) but it is clearly becoming a trend to bring some of the key Facebook characteristics to the real world. The examples below are perfect proof of that. During summer Coca-Cola in Israel introduced “The Real Life Like”. Together with Publicis E-dologicContinue reading “Facebook goes offline!”

Cute girl has a catchy dance

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like. Also check out the website that goes with it: http://galaxys.samsungmobile.com/ Maybe the Windows Phone 7 team should take a lookContinue reading “Cute girl has a catchy dance”

The death of pretty much everything

In September ‘06 I wrote a post called ‘It’s violent out there’ in which I wondered why so many articles online are about companies and web services instantly declared dead when some competition appears. The recent ‘The Web is dead’ post of Wired inspired Harry McCracken of the Technologizer to highlight the same point asContinue reading “The death of pretty much everything”

Cannes Lions 2010 in one PDF

I never really understood the Cannes Lions advertising festival. Sure I like hanging out in Cannes sometime in June and see some of the best advertising out there mixed with a good party, it’s mainly the award categories that I cannot get my head around. Direct, PR, Cyber, … does that still work? You’ll seeContinue reading “Cannes Lions 2010 in one PDF”