The promise of interactive television (Cont’d)

Via Brandflakes for Breakfast I learned about which seems to be another interesting view on what interactive could be like. Other than the My Generation app from abc which I mentioned earlier this week, the app is useful for all channels and all interactivity is added without collaboration from the channels themselves.

If this is the direction we’re going – and it sure looks like it – interactive tv will be re-invented by people and companies outside the tv business and not by the networks or content owners.  I suppose that’s what happens when you try to protect an outdated business model. That’s kinda sad in a sense but also very exciting. Wanna bet that is exactly what is going to happen? I do ;)

In the meantime check out if you’re living in the US, I can tell you it’s pretty useless in Europe. It’s the idea that counts.