Marketers underestimate the ‘owned’ in ‘owned media’

Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central building block. There are many beliefs that have evolved over time, yet this one hasn’t, I think it’s key forContinue reading “Marketers underestimate the ‘owned’ in ‘owned media’”

Big data, big promise

Big data is the whole grail of marketing. And yet not many is actually making lots of progress. There’s a good good on that captures well what the state of big data is if you ask me: “Big Data is like teenage sex. Everybody talks about it. Few do it and they do it inContinue reading “Big data, big promise”

Social Media Forum: Social Currency

Yesterday I did a talk at the Social Media Forum 2011 in Brussels. It’s a topic that I’m interested in since 2006 or so, the time Hugh MacLeod started talking about “social objects”. You’ll find out why when you keep on reading. I started the presentation with a quote from Mark Twain I had foundContinue reading “Social Media Forum: Social Currency”

True innovation

There are probably not a lot of words that get misinterpreted so many times as the word innovation. Anybody today who builds a friends list on their site, who releases an API, who created a ‘viral’ ….(you catch my drift) is innovating. Bullshit. Innovation refers to something that wasn’t done before and most of whatContinue reading “True innovation”

Euroblog 2008

This last Thursday and Friday I attended and participated in the Euroblog 2008 event in Brussels organized by Euprera – the European PR Education and Research Association. The symposium was very much an academic event with a lot of academic speakers and attendees, and less practioners (at least that’s how I experienced it). That wasn’tContinue reading “Euroblog 2008”