Too much plumbing. Too little poetry.

We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can be fully rationalized. As Rishad Tobaccowala mentioned in a recent post: “In marketing we worship the algorithm and its superiority toContinue reading “Too much plumbing. Too little poetry.”

Does technology generate more talk, less conversation?

There’s an interesting article in The Atlantic based on an interview with the publication and Sherry Turkle, a psychologist and a professor at MIT. She recently released the book Alone Together: Why We Expect More From Technology and Less From Each Other in which she argues that we are losing the art of conversation: “Conversations, as they tend toContinue reading “Does technology generate more talk, less conversation?”

Launching a unique duo iPhone app

Yesterday we launched a new iPhone app for Nutricia.  In a new approach to support moms even more we’ve created with Nutricia this new app that helps to get dads more involved in addition of moms tracking their pregnancy. Another pregnancy iPhone app you say? That’s what we though as well and therefore we’ve takenContinue reading “Launching a unique duo iPhone app”

Where are the case studies that matter?

Or at least, where are the social media case studies that matter to me. The reason I’m calling for this is that most of the cases I see or hear about aren’t always that usable to me. There are learnings in every case, but most of the time those examples have one or a fewContinue reading “Where are the case studies that matter?”

Some thoughts on Social CRM

Yesterday I did a presentation on Social CRM at Digital Marketing First (and no my thoughts on that event haven’t changed yet). It was our partner Selligent who had asked me to join them for this presentation and the following is what I prepared. The original call for the presentation was around social media asContinue reading “Some thoughts on Social CRM”

Dear cell phone user

So there you are, reading a newspaper on a terrace while you’re kids are playing on the playground and the phone rings. Not yours, but that from your neighbor. It’s long, loud, … can’t even hear myself read the newspaper anymore. This initiative from Coudal might be old, but I sure wished I had aContinue reading “Dear cell phone user”

Celebrating the future of advertising. Are you in?

Only just a couple of days ago I posted some questions around the category setting in award shows such as the Cannes Lions. If you read that, you will understand I’m delighted to read about the Tomorrow Awards: “The Tomorrow Awards is the first international award show dedicated to discovering, showcasing and awarding advertising creativityContinue reading “Celebrating the future of advertising. Are you in?”

What the F**k?

What the f**ck is Social Media: one year later. A presentation I suppose a lot of you have seen right now, as it was posted about 2 months ago and pretty much every blog on social media posted it by now. So why am I still posting it now then? Because only recently someone madeContinue reading “What the F**k?”

The egg and the eggplant

Found this via Helge Tenno’s blog – quote on media vs social media from my friend Kevin Slavin (Area/Code): “One way to think about it. It’s like the relationship between media and social media is like the relationship between egg and eggplant. They share just a couple of letters but they’re not in the sameContinue reading “The egg and the eggplant”