Step into this TV ad…

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link to a nice extra piece of information, it actually let’s you enjoy the full story. Check it out in the video below.

Only a few days earlier we also launched a campaign for AXA’s new renovation loan, using a billboard on which we’ve created a QR code with 3.800 paint pots. Quite a bit of work as well to make that one happen :) See video below.

The promise of interactive television (Cont’d)

Via Brandflakes for Breakfast I learned about Yap.tv which seems to be another interesting view on what interactive could be like. Other than the My Generation app from abc which I mentioned earlier this week, the Yap.tv app is useful for all channels and all interactivity is added without collaboration from the channels themselves.

If this is the direction we’re going – and it sure looks like it – interactive tv will be re-invented by people and companies outside the tv business and not by the networks or content owners.  I suppose that’s what happens when you try to protect an outdated business model. That’s kinda sad in a sense but also very exciting. Wanna bet that is exactly what is going to happen? I do ;)

In the meantime check out Yap.tv if you’re living in the US, I can tell you it’s pretty useless in Europe. It’s the idea that counts.

Generation movie project

This has been sitting in my drafts for a while, that’s what happens when you don’t get time to blog for 2 weeks. Proximus Generation is a youth oriented mobile subscription from Belgium’s largest mobile operator. To promote this service Proximus will crowd source it’s latest tv commercial, here is the explanation (which is also the current tv commercial for the whole project):

Want to be part of an ad that will most definitely get a lot of airtime? Here’s your chance: Generation Movie Project :) The website loads rather slowly unfortunately, but still nice work by Famous.