Dear Satya, As a former Microsoft employee it’s fascinating to see the great vibes around the company lately. Knowing that I worked there at the time the company introduced Windows Vista and turned the pretty successful MSN Messenger into the not so successful Windows Live Messenger it’s fair to say these are definitely better days. I don’tContinue reading “Dear Satya, now is the time to fix your advertising”
Author Archives: Kris Hoet
Attention is becoming a scarce resource
There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people paying attention, that it consumes the very necessary time need to think and be creative: “Attention is a resource; aContinue reading “Attention is becoming a scarce resource”
And I’m off. Goodbye Duval Guillaume!
This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career together with the team at the agency – especially after we merged both the Brussels and the Antwerp office intoContinue reading “And I’m off. Goodbye Duval Guillaume!”
Too much plumbing. Too little poetry.
We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can be fully rationalized. As Rishad Tobaccowala mentioned in a recent post: “In marketing we worship the algorithm and its superiority toContinue reading “Too much plumbing. Too little poetry.”
To be human is to copy
Interesting take on innovation and originality on aeon.com: “… according to a cluster of like-minded researchers, we’ve misunderstood how innovation really works. Throughout human history, innovation – including the technological progress we cherish – has been fuelled and sustained by imitation. Copying is the mighty force that has allowed the human race to move fromContinue reading “To be human is to copy”
Are these the 3 types of agencies we need?
Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there is one and at least it does away with the classic ad agency / digital agency split in a wayContinue reading “Are these the 3 types of agencies we need?”
How to persuade clients to take creative risks?
Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy isContinue reading “How to persuade clients to take creative risks?”
Compass over maps
In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping something is getting so expensive and it’s not very accurate or useful. So in the Safecast story, we knew weContinue reading “Compass over maps”
Share rate. The best way to measure how content spread
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
Other newsletters worth subscribing to
As you might have ready I started with a new email newsletter called WARPED in which I curate some of the best ideas, data, trends and other awesomeness I came across the last week on the worldwide interwebs. You can read #1, #2 in the archive and #3 will arrive tomorrow – and if you like it sign up you canContinue reading “Other newsletters worth subscribing to”
