Dear Satya, As a former Microsoft employee it’s fascinating to see the great vibes around the company lately. Knowing that I worked there at the time the company introduced Windows Vista and turned the pretty […]
Author: Kris Hoet
My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me.
More at https://crossthebreeze.com/about-cross-the-breeze/
Attention is becoming a scarce resource
There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people […]
And I’m off. Goodbye Duval Guillaume!
This week will be my last week at Duval Guillaume, the Belgian agency I joined after quitting Microsoft mid 2009. While at Duval Guillaume I enjoyed some of the best professional moments in my career […]
Too much plumbing. Too little poetry.
We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can […]
To be human is to copy
Interesting take on innovation and originality on aeon.com: “… according to a cluster of like-minded researchers, we’ve misunderstood how innovation really works. Throughout human history, innovation – including the technological progress we cherish – has […]
Are these the 3 types of agencies we need?
Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there […]
How to persuade clients to take creative risks?
Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with […]
Compass over maps
In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping […]
Share rate. The best way to measure how content spread
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
Other newsletters worth subscribing to
As you might have ready I started with a new email newsletter called WARPED in which I curate some of the best ideas, data, trends and other awesomeness I came across the last week on the worldwide interwebs. You […]
