Who are you?

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? ThoseContinue reading “Who are you?”

Microsoft Advertising

Although most of my work is related to some of Microsoft’s biggest consumer brands such as Windows Live, MSN, etc I also do (more and more actually) work for Microsoft Advertising. What does Microsoft have to offer to advertisers? Many of you might remember “Bring The Love Back”, today we have created another little 90Continue reading “Microsoft Advertising”

Inspiration, Anyone?

When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never expected it to be as big as it became. And feedback was good, people like how we portrayed the changed relationship between consumers and advertisers. TheContinue reading “Inspiration, Anyone?”