How to persuade clients to take creative risks?

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy isContinue reading “How to persuade clients to take creative risks?”

Follow me: the rabbit edition

To promote the show SyFy, Fallon created a multimedia marketing campaign, which includes the following twist on out-of-home: Other campaign elements include a detective agency, a tea shop, and a casino. So what are you waiting for, go check it out ;) [Via AdPulp]