Attention is becoming a scarce resource

There was an interesting article in The New York Times about ‘The Cost of Paying Attention‘. And why that is a problem. Not so much for those in need of attention, but for the people paying attention, that it consumes the very necessary time need to think and be creative: “Attention is a resource; aContinue reading “Attention is becoming a scarce resource”

Marketing is an investment

John Dodds wrote down a good ‘description’ of what marketing really is as a response on the ‘marketing is the price you pay for creating mediocre products’ statement that was repeated heavily at SxSW. “Marketing is not an expense, it’s an investment cost that is inherent in the creation of your product/service from development throughContinue reading “Marketing is an investment”