In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping […]
Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.
As you might have ready I started with a new email newsletter called WARPED in which I curate some of the best ideas, data, trends and other awesomeness I came across the last week on the worldwide interwebs. You […]
A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it […]
This internet thing has been one gigantic playground for me pretty much since the first day I got sucked into it sometime in 1997. Whether it was the projects and experiments that I could do […]
How does bravery define great work, that was the question from David Droga to this panel of industry legends at Advertising Week Europe earlier this week. Here’s what John Hegarty had to say about that. […]
Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central […]