Are these the 3 types of agencies we need?

Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there is one and at least it does away with the classic ad agency / digital agency split in a wayContinue reading “Are these the 3 types of agencies we need?”

Who are you?

Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if you think about the business decision process within companies, which topics do you reckon come first on the list? ThoseContinue reading “Who are you?”

The end of advertising as we know it

Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet again a reason to be average. Things will never be the same. Enjoy. And while you’re at it, subscribe toContinue reading “The end of advertising as we know it”

2nd Edition: Age of Conversation

Some 18 months ago I was part of a project called the “Age of Conversation” and today I’m happy to announce that the second edition of the “Age of Conversation” is a fact. Instead of 100 authors there are over 200 contributors this time (not me anymore) and it’s themed around “Why don’t they getContinue reading “2nd Edition: Age of Conversation”

A friend’s birthday

It seems to be quite appropriate that the 2nd anniversary of the Blue Monster coincides with Steve Clayton’s birthday as Steve has been crucial  in getting the Blue Monster where it is today. Hugh Macleod has a nice little write-up about the Blue Monster history, well worth reading. For me this story started at aContinue reading “A friend’s birthday”