Tom Goodwin wrote an interesting piece for The Guardian where he talks about how to reinvent the agency structure. No rocket science but I think it’s an interesting take on the the current ‘structure’ if there […]
This Is a Generic Brand Video. It is. Just see for yourself.
Customer centric. Customer focus. I’ve heard it so many times, I’ve seen it written on dozens of business missions or as part of a brand’s values. Yet, I don’t believe it. Because quite frankly if […]
Or why everything old is new again. Read this great post by Guillaume Van der Stighelen (co-founder of the agency I work for) about advertising and bean counters. About how this new crisis gives yet […]
Some 18 months ago I was part of a project called the “Age of Conversation” and today I’m happy to announce that the second edition of the “Age of Conversation” is a fact. Instead of […]
It seems to be quite appropriate that the 2nd anniversary of the Blue Monster coincides with Steve Clayton’s birthday as Steve has been crucial in getting the Blue Monster where it is today. Hugh Macleod […]