To be human is to copy

Interesting take on innovation and originality on aeon.com: “… according to a cluster of like-minded researchers, we’ve misunderstood how innovation really works. Throughout human history, innovation – including the technological progress we cherish – has been fuelled and sustained by imitation. Copying is the mighty force that has allowed the human race to move fromContinue reading “To be human is to copy”

How to persuade clients to take creative risks?

Pat Fallon shares his thoughts on how to get your clients to take creative risks: “Taking risks is part of our business. One key to persuading clients to take a risk is tightly aligning strategy with the creative approach. Although some observers think advertising comes down to crazy people sitting in a room brainstorming, strategy isContinue reading “How to persuade clients to take creative risks?”

It’s just an idea. Really?

A lot has been said about creativity and this sure won’t be the last thing written about it either. At the agency we often get a question to quickly think about something, quickly help on finding an idea for something small. We have the creatives right so can they not just help on that, it’sContinue reading “It’s just an idea. Really?”

Are all great campaigns actually flawed or imperfect in some way?

BBH London Chairman Jim Carroll wrote an interesting piece about the ‘Creative Enemy N.1’. What is really the biggest enemy of realising creative ideas? Is it design by committee, pretesting, procurement, corporate culture, …? Jim believes that it’s actually your own intelligence. That all great communication is actually flawed in some way and that ourContinue reading “Are all great campaigns actually flawed or imperfect in some way?”

Truth is people don’t actually like creativity

There was an interesting article in Slate a few weeks ago about the bias against creativity, about the fact that most people say they like creativity but that the truth is we really don’t. And since I work in a creative agency often presenting creative ideas to clients the theory based on a 2011 studyContinue reading “Truth is people don’t actually like creativity”

Creativity is everyone’s responsibility

Coca-Cola’s Jonathan Mildenhall, responsible for global advertising strategy & content excellence, has his part in making sure Coca-Cola became the Cannes Advertiser of the year in 2013. His Content 2020 manifest (part 1 | part 2) which was shared at the Cannes Lions a few years ago inspired more than just the marketers at theContinue reading “Creativity is everyone’s responsibility”

Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity

Last week I was in Portorož (Slovenia) to give a presentation at 20th edition of the Golden Drum Awards. To this creative audience I wanted to show that the necessity of building social currency for brands calls for bravery and creativity and as such is a great opportunity for the business that we are in. WeContinue reading “Creative Academy @ Golden Drum: Social Currency fuels Braveness & Creativity”

The big idea is dead. Long live the big idea

The big idea is dead. To quote Patricia McDonald in a recent Campaign article: “In recent years, the “big idea” has often seemed to epitomise everything wrong and backward-looking about our industry.” And that’s indeed true. In the traditional sense of a 360 campaign, the big idea was to be found in the 30″ commercialContinue reading “The big idea is dead. Long live the big idea”

“Creativity is the ability to Play” – Ricky Gervais

Ricky Gervais talks about creativity and the ability to just ‘muck about for the hell of it’, experimenting, seeing what happens, making mistakes while just trying stuff out until you find the little gems you want to keep: “The point of art is to make a connection. If people talk about it, it’s succeeded inContinue reading ““Creativity is the ability to Play” – Ricky Gervais”