Advertising should be about enabling stories to be told

A few weeks ago I did a talk about the ‘Rebirth of Advertising‘ at TEDxLiege. Rebirth was the theme of the TEDx event that day and I wanted to bring a story that proves it is actually a great time to be in advertising today. That is if you don’t think about advertising as theContinue reading “Advertising should be about enabling stories to be told”

Sweetie: the 10 year old pedophile hunter

Alright. There’s not much I will say about this, you just have to watch the video. In short, the organisation Terre Des Hommes that fights child exploitation, created a robot that looks like a 10 year old child. This robot, called Sweetie, is operated from Amsterdam and once online engages in chats with pedophiles. ApparentlyContinue reading “Sweetie: the 10 year old pedophile hunter”

Why you should be using short-form video in your online communication

I’ve been a close witness to some of the impact short-form video has had on campaigns I was involved in. Small campaigns like the launch of IKKI.be (which most of you will be unfamiliar with) where the video was responsible for creating so much buzz within the target audience that we had reached the platformContinue reading “Why you should be using short-form video in your online communication”

Step into this TV ad…

We’ve launched 2 new campaigns for AXA during the last few days. In line with our “i-Ad” campaign using digital to make a print ad come to life, we’ve now come up with an idea to get more out of a TV commercial using a QR code. The code doesn’t serve as a link toContinue reading “Step into this TV ad…”

100 greatest internet videos in 3 minutes

Let’s say you never had the time to watch any of the videos that your friends sent you by email or on Facebook, well I’ll spare you some time, you can now watch them all at once… kinda. And like my friend Kevin says, if you did watch them all… think about the all theContinue reading “100 greatest internet videos in 3 minutes”

Going vertical

A couple of days ago I read this article about a new book format called ‘Dwarsligger’ (Dutch) which is supposed to make it easier to read in bed or on a plane… Not only is the book’s size adapted but more importantly you have to read from top to bottom instead of left to right.Continue reading “Going vertical”

Because clicking is so 90’s

This trailer shows a the website project created by Andreas Lutz as part of a study project and is rather inspirational. The website uses video and sound input to control the navigation, so basically you navigate using gestures and voice. Make sure you try it out for yourself on Andreas’ website as well. I foundContinue reading “Because clicking is so 90’s”