Dear Satya, now is the time to fix your advertising

Dear Satya, As a former Microsoft employee it’s fascinating to see the great vibes around the company lately. Knowing that I worked there at the time the company introduced Windows Vista and turned the pretty successful MSN Messenger into the not so successful Windows Live Messenger it’s fair to say these are definitely better days. I don’tContinue reading “Dear Satya, now is the time to fix your advertising”

Compass over maps

In one of the best talks at this year’s TED Conference in Vancouver, Joi Ito (Director of MIT Media Lab) said the following: The idea is that the cost of writing a plan or mapping something is getting so expensive and it’s not very accurate or useful. So in the Safecast story, we knew weContinue reading “Compass over maps”

Share rate. The best way to measure how content spread

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

Marketers underestimate the ‘owned’ in ‘owned media’

Facebook reportedly slashing organic reach for pages. Or Why you should subscribe to our newsletter. Why am I not surprised. Whatever the online media mix I’ve always been convinced that a company’s website is the central building block. There are many beliefs that have evolved over time, yet this one hasn’t, I think it’s key forContinue reading “Marketers underestimate the ‘owned’ in ‘owned media’”

Is Google Glass the Segway of this era?

Not so long ago Mike Butcher (from Techcrunch) tried on a pair of Google Glass lent to him by a Glass Explorer at a conference and even though his experience with Glass was rather short he made a conclusion that nailed it for me: “So Google Glass for me will be this era’s Segway: hypedContinue reading “Is Google Glass the Segway of this era?”

The strategy is delivery: it’s not complicated, it’s just hard

Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative director at GDS, to come and talk about his learnings and insights working on GOV.uk. Fascinating talk, well worth crossingContinue reading “The strategy is delivery: it’s not complicated, it’s just hard”

The Ironic Effect. Why you might fail because of your best effort.

Why you sometimes make the problem worse by trying too hard to fix it. Interesting article from Oliver Burkeman over on The Guardian: From weight loss to fundraising, ‘ironic effects’ can sabotage our best-laid plans. The great Harvard psychologist Dan Wegner, who died earlier this year , wrote a famous article entitled ‘How To Think, Say,Continue reading “The Ironic Effect. Why you might fail because of your best effort.”

The age of the micro multinational

“If the late 20th Century was the age of the multinational company, the early 21st will be the age of the micro multinational: small companies that operate globally” I found this great quote on Neil Perkin’s ‘Only Dead Fish’. It’s a statement from Hal Varian, Google Chief Economist and I can only like what I see here.Continue reading “The age of the micro multinational”