An ‘audience’ is an organisational convenience from a broadcast age

Activities not audiences. Russell Davies wrote an interesting post about how organizations are thriving upon ‘marketing thinking’ and how digital breaks most of that traditional thinking for good. It’s not about technology, it’s about a change of mind. “An ‘audience’ is an organisational convenience from a broadcast age. It’s a reasonable way of segmenting theContinue reading “An ‘audience’ is an organisational convenience from a broadcast age”

The strategy is delivery: it’s not complicated, it’s just hard

Neil Perkin does many interesting things. One of those things is organizing the so called “Google Firestarters” which he curates for Google UK. Last Monday he had invited Russell Davies, planning legend and now creative director at GDS, to come and talk about his learnings and insights working on GOV.uk. Fascinating talk, well worth crossingContinue reading “The strategy is delivery: it’s not complicated, it’s just hard”