Is Google Glass the Segway of this era?

Not so long ago Mike Butcher (from Techcrunch) tried on a pair of Google Glass lent to him by a Glass Explorer at a conference and even though his experience with Glass was rather short he made a conclusion that nailed it for me: “So Google Glass for me will be this era’s Segway: hypedContinue reading “Is Google Glass the Segway of this era?”

How to make the mobile phone a social object again?

I did a talk about mobile in marketing at the Mobile Convention Brussels today. It’s not the first time I write about social objects or social currency on this blog, but in the case of mobile the device itself is in essence a social object. It allows us to connect with people, remember Nokia’s claim?Continue reading “How to make the mobile phone a social object again?”

Is your smartphone becoming too smart for its own good?

The feature phone. A ‘new’ name for something that exists for a long time already just so we can differentiate it from the more recent forms or versions, as so called retronym. Because that’s what it is, for people my age we used to refer to the feature phone just as a mobile or cellContinue reading “Is your smartphone becoming too smart for its own good?”

Stepping out of the App economy

Sometime late 2010 we started working on 2 rather big mobile projects and they made me think a lot more about apps and how our thinking for mobile is all about apps. Today mobile equals apps, and we are being dictated by the likes of Apple how we have to deal with that. So howContinue reading “Stepping out of the App economy”

Is ‘good enough’ the new black?

During the presentations of last night’s Mobile Monday in Brussels (#momobxl – tablet edition) it struck me how often businesses’ seem to work with a ‘good enough’ strategy. It came up during Corelio’s presentation on their mobile approach as well as during SBS’s presentation on the 2nd Screen (Tweede Scherm). The basic idea to createContinue reading “Is ‘good enough’ the new black?”

Launching a unique duo iPhone app

Yesterday we launched a new iPhone app for Nutricia.  In a new approach to support moms even more we’ve created with Nutricia this new app that helps to get dads more involved in addition of moms tracking their pregnancy. Another pregnancy iPhone app you say? That’s what we though as well and therefore we’ve takenContinue reading “Launching a unique duo iPhone app”

Cute girl has a catchy dance

I have seen this little ad about 3-4 times now and I agree. It’s cute and quite funny actually. I think the guys/girls of Samsung Mobile did a quite good job on this one. Like. Also check out the website that goes with it: http://galaxys.samsungmobile.com/ Maybe the Windows Phone 7 team should take a lookContinue reading “Cute girl has a catchy dance”

Rethinking the mobile web

When we think about mobile today, we think about the iPhone. And if you’re lucky we think about Android as well. But as this presentations shows (once more) that is only a small percentage of the mobile market. Wouldn’t we want all (or at least most) mobile users to be able to experience ‘our offering’.Continue reading “Rethinking the mobile web”

Confusopoly

Found this in a blogpost about a new mobile operator in Belgium. The word itself is coming from Scott Adams from his book The Dilbert Future: “Adams introduced the word confusopoly in this book. The word is a combination of confusion and monopoly (or rather oligopoly), defining it as "a group of companies with similarContinue reading “Confusopoly”

Generation movie project

This has been sitting in my drafts for a while, that’s what happens when you don’t get time to blog for 2 weeks. Proximus Generation is a youth oriented mobile subscription from Belgium’s largest mobile operator. To promote this service Proximus will crowd source it’s latest tv commercial, here is the explanation (which is alsoContinue reading “Generation movie project”