Too much plumbing. Too little poetry.

We live in a world driven by data and although we probably don’t even understand half of it or don’t even bother to look into it as we should, decisions aren’t taken unless they can be fully rationalized. As Rishad Tobaccowala mentioned in a recent post: “In marketing we worship the algorithm and its superiority toContinue reading “Too much plumbing. Too little poetry.”

Share rate. The best way to measure how content spread

Why you need to look at the share rate rather than views or shares to measure whether content was actually shared online successfully.

What responsive design should really look like

I found this video from the interactive prototype Room-E on the 72U project blog. It’s a prototype showing what will be possible in the near future when you think about a more responsive environment. “The future of the computer is to essentially make it disappear—a disconnected interface, so the house or the office or theContinue reading “What responsive design should really look like”

Sweetie: the 10 year old pedophile hunter

Alright. There’s not much I will say about this, you just have to watch the video. In short, the organisation Terre Des Hommes that fights child exploitation, created a robot that looks like a 10 year old child. This robot, called Sweetie, is operated from Amsterdam and once online engages in chats with pedophiles. ApparentlyContinue reading “Sweetie: the 10 year old pedophile hunter”

Big data, big promise

Big data is the whole grail of marketing. And yet not many is actually making lots of progress. There’s a good good on that captures well what the state of big data is if you ask me: “Big Data is like teenage sex. Everybody talks about it. Few do it and they do it inContinue reading “Big data, big promise”

Why hyperlocal is not yet hyper relevant

Hyperlocal is a hot topic these days. Especially for news media it seems to be where the future lies. You can either try to play a global role like The Guardian or Al Jazeera are doing with success, or find a way to be more locally relevant. And I believe the future of news forContinue reading “Why hyperlocal is not yet hyper relevant”

A network of networks

Fascinating. And visually attractive. The people of LinkedIn Labs just recently created this InMaps application, a kind of analytics tool to “visualize your professional network, clustered in realtime based on their inter-relationships”. A pretty cool tool actually, and I’m a sucker for these kind of applications. Log in with LinkedIn and the tool will analyzeContinue reading “A network of networks”

When augmentation is about reducing (Pt. 2)

In February of this year I wrote a post about Kevin Slavin’s talk on Augmented Reality at PICNIC NY Salon. In that video he talked about something that made total sense to me… which to be honest is true for most of what Kevin says anyway :) “His thoughts around augmented cities and why maybeContinue reading “When augmentation is about reducing (Pt. 2)”

A video trip down to memory lane: the Youtube Time Machine

The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection. Let’s find out what happened in 1973 – the year I was born inContinue reading “A video trip down to memory lane: the Youtube Time Machine”

Registration is easy, what about activation?

Something bugs me. Not a day goes by or new usage data (preferably in the form of an infographic) gets shared online about one of the favorite social media initiatives such as Facebook, Twitter, … you know the lot. Big data, big numbers most of the time. What I don’t get though is why weContinue reading “Registration is easy, what about activation?”