When brands make that step to be more social and decide to let go of control, we should applaud that. Sometimes we tend not to notice this, and focus just on those brands (still the most) that don’t get it at all.
Club Med is making a first step to engage with the community and in a very nice and smart way if you ask me. Interel – Club Med’s PR agency – worked with Caroline ‘Rolling Talks’ Maerten and Adhese for this first campaign. They asked blogger/photographer Ine if she was interested in going to Chamonix to one of the Club Med Villages. Nothing extraordinary here, but the nicest part of all this is that a special banner (developed by Adhese) is showing the latest updates of this trip tapping into Ine’s Twitter and Flickr stream. These banners are shown on a selection of Belgian’s most important blogs.
Here are 2 screenshots of that banner:
I don’t know about you but I think that Club Med has made a very smart move here. And the choice of Ine as the blogger to be invited is a very important part of this smart move.
Congrats to Caroline for setting it up with the agency and for Adhese to keep innovating, also within the banner.