My old friends at Kinepolis invited me over for a blogger meetup 2 weeks ago, something they had set up together with Proximity BBDO (represented by the one and only ‘Druppels’) and Adhese. I wasn’t too sure what to expect, but given the fact I worked at Kinepolis myself for some 7 years I had more than enough reasons to go check it out.
I don’t really want to cover the content of the meeting (as others have done that already) but I was mostly interested in the approach of the company towards the community. And the commentary after.
I once wrote a post called ‘not for sale’ and featured it in my side navigation since then. And then people started asking me why I don’t like advertising on my blog… I tell them to read it again, it’s not what I’m saying. The whole social media approach, the whole thing about being more consumer friendly, about engaging in a conversation, … is something that needs to be in your soul so to speak. A lot of companies get some recognition because ‘they get it’ whereas they just started using social media technologies to do one way communications. Sigh. I like genuine innovation, genuine openness… and yes even when you could argue about why it didn’t come any sooner.
Kinepolis is a company that gets it, maybe late but they showed me they do. Why? Because of the genuine openness and honesty of the conversation we had with the Kinepolis management during the meetup, including their CEO. The 20-some bloggers present at the event will probably agree, when was the last time you had such an open conversation with the CEO of a company the size of Kinepolis? Very curious to see how this will evolve, I guess that’s where I still can go wrong. At least the goodwill is there…
Looking at the commentary after the event I realized even more people don’t seem to make the distinction between ‘I approve how they did this’ and ‘I will now believe whatever they say without thinking’. Did I buy everything they said at that event? Did I think they are now all saints? No. But they did show in a very honest way what their plans are and how they want to have this conversation. I liked that a lot. And for the naysayers, if you really care about this just tell Adhese about it and there’s no reason why you couldn’t be part of this.
There were only 2 things I missed really, one being some more food and the other one a demo of the big screen gaming they do because I always loved that. There’s really nothing that beats playing COD or other on a 24 meters wide screen in full THX Dolby Surround sound ;)
'Cross The Breeze 