Out of Focus Reply

Why complain about email overload? Take advantage of the fact that you get a ton of email every day, especially when you’re away. It’s interesting that hardly anyone uses a creative “Out Of Office” message these days (I admit, nor do I).

Today I got an interesting OOF message that immediately caught my attention, from an agency using it to promote one of their clients.  Here’s what I got from Tom De Bruyne (Boondoggle Amsterdam):

Bye,
I am currency out of the focus. I will make my comeback on Tuesday July 28th. Please contact my comics at Boondoggle for surgeon matters. I will cancer your male asap.
Kind rewards,
Tom De Bruyne

Below this message it had a small banner for Berlitz:

clip_image001

The banner obviously referring to the fact that people say strange things whenever they are not good at foreign languages.

I just loved it! Berlitz is known for creative advertising (just thinking about the ‘What are you sinking about’ video makes me laugh) but I never had seen such an original auto-reply just yet. Great stuff Tom! Just tell them Berlitz people to do something about their website, it looks horrible.

Club Social

When brands make that step to be more social and decide to let go of control, we should applaud that. Sometimes we tend not to notice this, and focus just on those brands (still the most) that don’t get it at all.

Club Med is making a first step to engage with the community and in a very nice and smart way if you ask me. Interel – Club Med’s PR agency – worked with Caroline ‘Rolling Talks’ Maerten and Adhese for this first campaign. They asked blogger/photographer Ine if she was interested in going to Chamonix to one of the Club Med Villages. Nothing extraordinary here, but the nicest part of all this is that a special banner (developed by Adhese) is showing the latest updates of this trip tapping into Ine’s Twitter and Flickr stream. These banners are shown on a selection of Belgian’s most important blogs.

Here are 2 screenshots of that banner:

ClubMed1    CludMed2

I don’t know about you but I think that Club Med has made a very smart move here. And the choice of Ine as the blogger to be invited is a very important part of this smart move.

Congrats to Caroline for setting it up with the agency and for Adhese to keep innovating, also within the banner.