We’re nearing the launch of “The Break-Up” (aka “The Couple“), a video that a colleague of mine at Microsoft Digital Advertising Solutions has been working on. Remember the little movie was started to highlight the relationship with advertisers and today’s consumer, and especially how that has changed. I’ve just seen the final cut of the video and I think it’s great. It highlights in a funny way how the relationship has changed, a simple message that many of us still need to learn though.
Together with the creation of this Geert (my colleague) and Stef (Openhere) started a blog called ‘Bring the love back!‘a couple of weeks ago that follow up on the whole process including the initial agency briefing which is kinda cool. The video was shot in LA by Caviar and has Claire Coffee and Brad Raider as actors, both with a track record including television series like CSI, Bones, …
For the movie they created a poster as well in true Hollywood style which you can see below. From within a week or so you should hopefully be seeing a lot more of this, stay tuned if you’re interested in advertising or marketing.
[...] Kris Hoet blogged about “The Break-Up”, some sort of movie Microsoft made, one that’s supposed to highlight the relationship with advertisers and consumers. The video was made by Microsoft Digital Advertising Solutions and stars Claire Coffee (NCIS, CSI, West Wing) as the consumer and Brad Raider (CSI:NY, That Was Then, The Trouble With Normal) as the advertiser. [...]
[...] lazy. I would like to thank my other colleague Kris Hoet from CrossTheBreeze (and iBlogMustang) for writing almost every word of the above text. Really. [...]
[...] second thing that’s about to happen relates to ‘Bring the love back‘, something I spoke about earlier. We’re coming really close to the release of this short video and I’m sure many of you [...]
[...] Love Back” video put out by Microsoft. This post, though, isn’t about the video. There’s been plenty of talk about the video out there in 2.0 [...]