#archive blog of kris hoet – change agent // chief innovation officer @fcbglobal
The YTTM offers an interesting way to watch videos from a specific year in between 1860 and 2010. Pick a year and choose one or more categories (video games, television, commercials, …) and you get a video that fits the selection.
Let’s find out what happened in 1973 – the year I was born in case you were wondering ;)
[Via The Denver Egotist]
Some inspiration for my ex-colleagues at Kinepolis? Stop motion video of a Human Pac-Man Performance by Guillaume Reymond, the 5th video of his GAME OVER Project.
“PAC-MAN was played by real human-beings sitting in a cinema: it’s the 5th video performance of the GAME OVER Project from the French-Swiss artist Guillaume Reymond. This stop-motion video was shot and played for the new ProHelvetia’s programme GameCulture at the Trafo cinema (Baden, Switzerland) on August 28th 2010. This giant game was played by 111 human pixels that has moved from seat to seat during more than 4 hours…”
[Via laughingsquid]
Here’s the trailer of the HD movie Life Cycles. Beautiful! Makes me want to go out there right now – luckily for me the mountainbike season is about to start.
Talking about the new mountainbike season. If there are other mountainbike enthusiasts out there that work in marketing/advertising then you should consider joining the Mud Men aka Mad Men ridin’ the mud.
Also makes me want a new bike btw. Nobody doing blog seeding for mountainbikes? :)
[Via Fubiz]
So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?
I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?
What do you think?
To promote the show SyFy, Fallon created a multimedia marketing campaign, which includes the following twist on out-of-home:
Other campaign elements include a detective agency, a tea shop, and a casino. So what are you waiting for, go check it out ;)
[Via AdPulp]
Or something like that I suppose. What else is there to say about a live-action classic 1950’s Christmas illustration? ;)
From Mother London for Schweppes.
[Via AdFreak]
Just a bit of Thursday morning fun, found this via someone on Facebook (forgot who – sorry for that). Did we ever notice how poorly designed the Star Wars universe really was? ;)
“Blasters. A tactical nightmare: They’re incredibly loud, especially for firing what are essentially light beams. The fire ordnance is so slow it can be dodged, and it comes out as a streak of light that reveals your position to your enemies. Let’s not even go near the idea of light beams being slow enough to dodge; that’s just something you have let go of, or risk insanity.”
My old friends at Kinepolis invited me over for a blogger meetup 2 weeks ago, something they had set up together with Proximity BBDO (represented by the one and only ‘Druppels’) and Adhese. I wasn’t too sure what to expect, but given the fact I worked at Kinepolis myself for some 7 years I had more than enough reasons to go check it out.
I don’t really want to cover the content of the meeting (as others have done that already) but I was mostly interested in the approach of the company towards the community. And the commentary after.
I once wrote a post called ‘not for sale’ and featured it in my side navigation since then. And then people started asking me why I don’t like advertising on my blog… I tell them to read it again, it’s not what I’m saying. The whole social media approach, the whole thing about being more consumer friendly, about engaging in a conversation, … is something that needs to be in your soul so to speak. A lot of companies get some recognition because ‘they get it’ whereas they just started using social media technologies to do one way communications. Sigh. I like genuine innovation, genuine openness… and yes even when you could argue about why it didn’t come any sooner.
Kinepolis is a company that gets it, maybe late but they showed me they do. Why? Because of the genuine openness and honesty of the conversation we had with the Kinepolis management during the meetup, including their CEO. The 20-some bloggers present at the event will probably agree, when was the last time you had such an open conversation with the CEO of a company the size of Kinepolis? Very curious to see how this will evolve, I guess that’s where I still can go wrong. At least the goodwill is there…
Looking at the commentary after the event I realized even more people don’t seem to make the distinction between ‘I approve how they did this’ and ‘I will now believe whatever they say without thinking’. Did I buy everything they said at that event? Did I think they are now all saints? No. But they did show in a very honest way what their plans are and how they want to have this conversation. I liked that a lot. And for the naysayers, if you really care about this just tell Adhese about it and there’s no reason why you couldn’t be part of this.
There were only 2 things I missed really, one being some more food and the other one a demo of the big screen gaming they do because I always loved that. There’s really nothing that beats playing COD or other on a 24 meters wide screen in full THX Dolby Surround sound ;)
My buddy Matth just IM’ed me this one, a pretty engaging promotion from ING for their Lion Deposit. I reckon it’s not easy to make promotions for banks these days given the whole sector lost quite some trust with their customers… like me for instance.
I won’t say too much about it as you have to go see for yourself but know that not all is in English (although you’ll get the idea). I especially like the banner girl… and her preference for Yahoo! banners, as they are bigger and allow for more creativity. You’ll :)
And yes I know similar things like this have been done before, but that doesn’t mean this doesn’t work. I watched it until the end… and I even clicked. Was this created by Emakina? Job well done to whomever did this anyway!
'Cross The Breeze 