Fun with IKEA?

So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?

ikeaproject

I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?

What do you think?

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