cinema – 'Cross The Breeze

Pac-Man: the human stopmotion edition

Some inspiration for my ex-colleagues at Kinepolis? Stop motion video of a Human Pac-Man Performance by Guillaume Reymond, the 5th video of his GAME OVER Project.

“PAC-MAN was played by real human-beings sitting in a cinema: it’s the 5th video performance of the GAME OVER Project from the French-Swiss artist Guillaume Reymond. This stop-motion video was shot and played for the new ProHelvetia’s programme GameCulture at the Trafo cinema (Baden, Switzerland) on August 28th 2010. This giant game was played by 111 human pixels that has moved from seat to seat during more than 4 hours…”

[Via laughingsquid]

Fun with IKEA?

So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?

I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?

What do you think?

Who comes up with this stuff?

Yesterday night at the movies, I saw a commercial from one of the Belgian health insurance funds, namely Het Neutraal Ziekenfonds. In Belgium the basic health insurance (which covers quite a lot) is free (as paid by the government) and offered by all funds. So you pretty much chose between the funds depending on all the other services they offer.

So last night I saw this new cinema commercial they made and it just made wonder what some people are doing in advertising. This is probably the silliest ad I’ve seen this year. I don’t regularly blog about bad advertising and rather focus on the good stuff, but this is just …

I have a link to the commercial a bit further but read through this first. Since the commercial is in Dutch, you might want some additional info. The slogan of Het Neutraal Ziekenfonds is ‘the essential, in all simplicity’ and that’s what this commercial is about, that’s what the voice-over is saying: losing ballast, going to the essential, …

Now go see the commercial for yourself and try to look at it with ‘essential’ in mind and like you have no idea what it’s about ;) Go to this page, ‘skip intro’ and click on the link in the down right corner called ‘de bioscoopspot’. That should do it.

Now I’m a happy client of them, but this ad is just ridiculous.