So you’re watching a movie, enjoying your night out at the movies, and then some nitwit in the audience projects the price tag onto the furniture in the scene you’re watching. WTF?
I find it hard to believe that this is true, but apparently it is. According to Buzzing Bees this is a campaign by DDB for IKEA which took place in cinemas in Berlin. The cinema visitors received IKEA catalogues when they left the theatre… so they could throw it back I suppose?
What do you think?
In the newspaper (Het Nieuwsblad) this weekend: “American Government shops at IKEA”:
“They might be driving in expensive cars, but when it comes down to furniture it seems that some people in the US government have a slightly less expensive taste. The people in this government limo have clearly gone to IKEA.”
Oh yeah? Apart from overly exaggerating with the eye-catching title I doubt if any of this is true, especially since IKEA is running this campaign as we speak… makes it quite a coincidence don’t you think? Kudos to IKEA though ;)
When The Kaiser really really likes something, It has to be good. And so it is. IKEA in Germany is running a campaign called ‘”Warte bis September” or in English “Wait until September”. Just go and check out the site, where you can see a guy called Nils … waiting. And you can send him an email or even better, give him a call to ask why if you want. He doesn’t seem to answer the phone all the time, probably when emailing or twittering (GTD right) and it really is a German campaign but like Marcus suggests, why not give it a try wherever you are in the world and give the man a call ;)
Check it out, curious to see what happens in September. It’s pretty clear though that Nils could use some furniture.
Call Nils on +49 40 22 61 11 61 or email firstname.lastname@example.org. He can also be found on Twitter. Kudos to The Kaiser for finding this!