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I need to go!

October 22, 2007
by Kris Hoet

Luckily for me, if I go online, it’s free. You have no idea what I’m talking about? Then take a look at this brilliant campaign from Emakinafor ING online banking. It’s really at it’s best in Dutch I think, but there’s an English subtitled version as well for most of my readers. You just miss a bit of the juicy dialect in case you’re viewing with the English subtitles. Still, very neat idea and good execution. Kudos to Emakina and ING.

ineedtogo.jpg

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4 Comments leave one →
  1. October 23, 2007 5:21 am

    That was a neat site. Pretty creative. Thanks for sharing the one. : )

  2. October 23, 2007 2:05 pm

    It’s funny, I like it!

  3. dmnq permalink
    October 24, 2007 7:47 am

    note to english readers : the obligation to pay “madame pipi” is a strange custom only known in belgium. quite essential to know in order to get the concept of this campaign :-)

  4. October 31, 2007 6:02 pm

    Madame Pipi is also in France and in expensive American restaurants! This is priceless, Kris. Thanks.

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