I need to go!

Luckily for me, if I go online, it’s free. You have no idea what I’m talking about? Then take a look at this brilliant campaign from Emakinafor ING online banking. It’s really at it’s best in Dutch I think, but there’s an English subtitled version as well for most of my readers. You just miss a bit of the juicy dialect in case you’re viewing with the English subtitles. Still, very neat idea and good execution. Kudos to Emakina and ING.


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  1. Michael says:

    That was a neat site. Pretty creative. Thanks for sharing the one. : )

  2. Bart says:

    It’s funny, I like it!

  3. dmnq says:

    note to english readers : the obligation to pay “madame pipi” is a strange custom only known in belgium. quite essential to know in order to get the concept of this campaign :-)

  4. Madame Pipi is also in France and in expensive American restaurants! This is priceless, Kris. Thanks.

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