“Pay attention, professionals –or not- in Communication, Marketing and Advertising. These things happen almost every day; sometimes we don’t even notice them. But they’re here to stay. They are verbatims. And yes, they’re REAL.”
So reads the introduction of AdVerbatims and if you hadn’t seen this before, you should go take a look. It’s weekly fun in my RSS reader ;-)
Here are some examples:
#351– “The client has given us FINAL approval, but asked if we could change one small thing.”
(Agency, Project Manager to Art Director)
#342– “Can you make the URL resemble a web link? You know, underlined in blue. That way everyone knows it’s for our web site.”
(Client, to Account Manager, describing the URL at the bottom of a print ad)
#327– “This flyer is URGENT. I don’t know how you do it but just do it so it fits an envelope. Just like the one I’m holding now”.
(Client, Trade Marketing Coordinator to Account Supervisor… on a phone conversation)
And ofcourse, share your own experiences! Send your collaborations to ad.verbatims [at] gmail dot com.