Traditional TV to be correct. Over the last few weeks and months we have been studying a number of European statistics coming from our own services as well as external data and that resulted in some interesting findings, one of which that says that by June 2010 people on average will spend more time online than watching traditional television. Here’s a graph with several possible scenarios:

onlinevstv

I wasn’t involved in the project (at least not in the research part) but did get an early view at the data which led me to create this presentation that offer a quick look at some key stats. The full report is available as PDF and can be downloaded from Scribd right here.

Amongst these statistics you will learn that 50% of all Europeans are now connected to the internet but that there’s a clear north/south divide showing the Nordic countries with an internet penetration rate of 76% versus 45% in Southern Europe. Here’s the presentation:

Something I also found rather interesting, and which I had also noted during the live blogging of the Reality Bites event (where he was a speaker) is this comment from Jeffrey Cole:

“Broadband has changed everything.  And it’s not speed of access that has made the biggest impact, its having a direct connection that is always on. This has changed the internet experience dramatically. It’s no longer a disruptive experience where people have their PC in the backroom of the house and where they use a dial-up connection a couple times a day to do some specific tasks. Now, the PC has moved to centre stage in the kitchen or living room where it does not interfere in the family conversation or TV viewing but is integrated into everything we do.”

You would sometimes forget that broadband changed the internet indeed a lot more than just making it faster. Going back to dial-up would not be just going back to a slower internet, it would be equal to going back to planning tasks for when you will log on. Fundamentally different :)

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Join the conversation! 35 Comments

  1. [...] E’ possibile leggere il blogpost della ricerca all’indirizzo http://crossthebreeze.com/2009/04/08/internet-to-overtake-tv-in-june-2010/ [...]

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  2. [...] Internet to overtake TV in June 2010 (crossthebreeze.com) [...]

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  3. [...] une étude intéressante (en anglais seulement pour l’instant) découverte sur le blog Crossthebreeze. Cette étude a été réalisée par Microsoft et porte sur les tendances web en Europe et sur la [...]

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  4. I really like your presentation. I would like to request your permission to show it at a meeting of internet entrepreneurs. Thanks.

    Reply
  5. [...] une étude intéressante (en anglais seulement pour l’instant) découverte sur le blogCrossthebreeze. Cette étude a été réalisée et publiée sur Scribd par Microsoft; elle porte sur les [...]

    Reply
  6. [...] Met een link naar een zeer interessante PDF: ‘Europe logs on: European Internet Trends of today and tomorrow‘. En onderstaande slideshare presentatie opgeladen door mister CrosstheBreeze. [...]

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  7. [...] une étude intéressante (en anglais seulement pour l’instant) découverte sur le blog Crossthebreeze. Cette étude a été réalisée et publiée sur Scribd par Microsoft; elle porte sur les tendances [...]

    Reply
  8. [...] DVRs like TiVo neuter the efficacy of advertisements on broadcast outlets and the internet is threatening the subscription model that supports cable. Marketplaces like iTunes and Apple TV are becoming [...]

    Reply
  9. [...] can take a look at the full study on Scribd and like Kris, I found this part the most enlightening (and true) “Broadband has changed everything.  [...]

    Reply
  10. [...] in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed [...]

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  11. [...] in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed [...]

    Reply
  12. [...] what about those people who are simply spending more time on the Internet instead of watching TV? Ah, that is a different issue entirely. And apparently, this is becoming a [...]

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  13. [...] the report here. And if you are celebrating Easter or having the weekend off – have fun! bookmark to: This entry [...]

    Reply
  14. [...] a new report, Microsoft predict that June 2010 is the time that media consumption by Internet will overtake TV in Europe. [...]

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  15. [...] 微软在一份有关欧洲互联网使用状况的报告(link) 中预测,互联网在欧洲将会取代传统电视成为媒体消费的主要形式,这个时间会是在明年六、七月份。欧洲的宽带接入在过去5年增长了95%,而且现在欧洲人每 周会花8.9个小时上网。微软也预测在未来5年中,互联网的使用方式会从传统的PC转移到其他上网设备上去,像游戏机平台,网络电视(IPTV),还有移 动电话。 [...]

    Reply
  16. [...] of all Europeans are now connected to the internet but that there’s a clear north/south divide showing the Nordic [...]

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  17. This is good news for pre start ups like goodcausetv.com who are looking for socially minded partners to support good causes using web TV

    Reply
  18. [...] האינטרנט תנצח את הטלוויזיה עד 2010 – וואלה? חשבתי שזה כבר קרה. אצלי, לפחות, זה קרה לפני כמה שנים. [...]

    Reply
  19. [...] Here is more evidence that at least in terms of media consumption, this will happen sooner than we think. [...]

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  20. [...] in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed [...]

    Reply
  21. [...] in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed [...]

    Reply
  22. [...] in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed [...]

    Reply
  23. [...] An interesting posting about European Internet use and the claim that people will be spending more time online than watching TV by June 2010. Written by Alex Reid in: Communication, Internet, Social Media | [...]

    Reply
  24. [...] putin TV Conform unui studiu realizat de Microsoft, numarul mediu de ore petrecute de europeni pe Internet va depasi media televiziunii clasice [...]

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  25. [...] supere por primera vez al del segundo. Este titular (tan semejante a otros que pueden verse por ahí) debe ser, por amor a la profesión, a la verdad, etc; aclarado: la pentetración media de Internet [...]

    Reply
  26. [...] in a new report about Internet usage in Europe, predicts that the Internet will overtake TV as the most consumed [...]

    Reply
  27. [...] Internet to overtake TV in June 2010 @ Crossbreeze [...]

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  28. [...] > Lien vers l’article de Cross the Breeze (VO) [...]

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  29. [...] Internet to overtake TV in June 2010 « ‘Cross The Breeze In Europe, by June 2010, people on average will spend more time online than watching traditional television. (tags: internet trends tv media television) [...]

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  30. [...] televízió, mint tömegek médiája kiöregedett, trónjáig a legújabb előrejelzés szerint 2010 júniusáig maradhat. Ideje felkészülni a cégeknek arra, hogy a fogyasztók/látogatók [...]

    Reply
  31. [...] noch die Jugend von heute (also alle bis 35)… die wollen einfach nicht mehr Zeitunglesen, und Fernsehen auch nicht mehr so richtig. Scheiße sind die. [...]

    Reply
  32. [...] Blog van Kris Hoet, geek marketer at Microsoft [...]

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  33. Good read. I must say, I am not really surprised with the results. How can internet NOT replace TV when even sitcoms/soaps are shown all over the internet? You can do everything from research, to leisure to business from your computer, so I guess it’s really not a surprise.

    “it would be equal to going back to planning tasks for when you will log on.” – hilarious. I can actually relate.

    Reply

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About Kris Hoet

My name is Kris Hoet and this is my blog dedicated to subjects such as advertising, gadgets, interactive, internet, movies, games … and whatever things that interest me. More at http://crossthebreeze.com/about-cross-the-breeze/

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internet