One of the more interesting seminars at the Cannes Lions in June earlier this year was that one of Astro Teller who leads the Google X initiative. You know where the idea for Google Glass or Google’s self driving cars is coming from:
“Here is the surprising truth. It’s often easier to make something 10 times better than it is to make it 10 percent better. Because when you’re working to make things 10 percent better, you inevitably focus on the existing tools and assumptions, and on building on top of an existing solution that many people have already spent a lot of time thinking about. Such incremental progress is driven by extra effort, extra money, and extra resources. It’s tempting to feel improving things this way means we’re being good soldiers, with the grit and perseverance to continue where others may have failed — but most of the time we find ourselves stuck in the same old slog. But when you aim for a 10x gain, you lean instead on bravery and creativity — the kind that, literally and metaphorically, can put a man on the moon.”
I like that. It’s almost like a scientific explanation of why you have to dream big.
Image credit Pandiyan V