zero – 'Cross The Breeze

It’s possible!

Simple but powerful idea, very well executed. From Leo Burnett, Manila.

“As part of its promotion effort in Philippines, Coca Cola wanted to convey the message that Make everything possible. So, they build this reverse pyramid, in stores store, indicating the supremacy and uniqueness of the brand over the competitors.”

[Via ADpunch]

It sayz Coke Zero on ze bottle

These Coke Zero ads are pretty absurd, but I do like them. They’re fun and the messaging is pretty clear – great work from W+K if you ask me. Check out this video:

There are 3 more of the same series here, here and here.

[via ADFREAK]