We often get questions how it’s possible that we are only 45 people at Duval Guillaume, working on European campaigns for clients such as Carlsberg, Coke Zero, Smirnoff, … and many others. My answer to that is very simple: put the hours in. Whatever the business you’re in if you want to be successful you will have to put the hours in. When TIME asked Ricky Gervais about the secrets of his success his advice was also not about his style of humor or his vision on comedy, it was about working hard:
The first, “work hard,” is not only the most important, but actually, essential. I believe that if you didn’t have to work for something, it can’t truly be considered success. Luck doesn’t count. I think success is allowed a certain pride and you can’t be proud of luck or even of being born smart, artistic, or talented. It’s what you do with it that counts. I think I learnt this lesson relatively late in life. I was one of those people who would pride themselves on getting results without trying too hard. Passing exams without revising too much. I realize now, that was the wrong attitude. You should always try your hardest. The Office was the first thing I really tried my hardest at. I don’t know why I started this radical new approach then, but I think it was one of those carpe diem type revelations. I came into the industry with a slightly older head on my shoulders than most and maybe deep down knew I shouldn’t blow the opportunity. I put everything into it. A lifetime of experiences, and I couldn’t have been prouder of the results. I don’t even mean the success of the show, but simply the finished product. I was the laziest man in the world before I made The Office but now I’m addicted to that sort of success. Pride in my work. Now I’m a workaholic, because I realize that the hard work is sort of a reward in itself. Winston Churchill said, “If you find a job you really love, you’ll never work again.” That’s what it feels like most of the time. I love it so it’s less like work and more like play. Although I’m a strong believer that creativity is the ability to play.
… to a new role at Microsoft. During my 4 years at Microsoft, first as the Belgian Consumer Marketing Manager for MSN and later as the Marcom Lead for MSN and Windows Live in EMEA, I’ve been experimenting with social media. Remember the Windows Live Sessions we did all over Europe (e.g. Brussels, London, …), inviting bloggers to events such as MIX, sponsoring and attending Barcamps or Girl Geek Dinners and bigger events such as Le Web for instance, the adventures with Steve and Hugh around the Blue Monster, speaking at events, getting the word out on ‘Bring The Love Back‘, engaging on blogs and twitter, etc… Although it was only a small part of my job (the main part was setting up online marketing campaigns), I’ve always been very passionate about it.
Since October 1st that has all changed. Since then I’ve started working in a new role as Digital Media Communications Manager for all Windows Consumer brands – PC, mobile and online – as well as MSN and Live Search in EMEA. I got to say, it’s like getting paid to do your hobby just like Steve seems to think about his job as well. And it’s also the reason why this blog has gone silent for a bit, as I’m still transitioning stuff from my old job to other people. Also our fiscal year started on July 1st so I got to get my new plans ready asap, expect more about that here soon.
Anyway, I’ve been waiting for the moment I could tell you all this, wish me luck and if ever you have ideas on how you think I should run this… let me know in the comments.
Embracing a philosophy. A couple of weeks ago I met with David Bausola in London and at some point he brought up his Doesday philosophy – Tuesdays are for doing. I liked the idea immediately, signed up for the Facebook group… and forgot about the whole thing :(
A couple of days ago David blogged about the Doesday idea again and how he still dodges meetings every Tuesday, making it one of the most productive days in the workweek – and a day to look forward to. So from now on – before I forget about it again – I’m adopting this right away and consider myself a fellow … Doesdaian?
Adding the ‘Doesday – Don’t even think about booking a meeting’ message to my calendar as a recurring meeting on Tuesdays. Thanks again for bringing it up David.