#archive blog of kris hoet – change agent // chief innovation officer @fcbglobal
Now that’s what I call ‘user engagement’! The ‘Hand from Above’ video below is the work of artist Chris O’Shea and like Neil Perkin mentions in his blogpost… wonder how long it’ll take before we see this in a commercial context. Check it out:
[Via Only Dead Fish]
Checking out Crazy Carlo’s latest stunt – seen it yet?
Disclaimer: this video was made by Duval Guillaume, the agency I work for.
The great thing about analogies is that when you place a certain situation into another context or circomstances it often helps to make things understandable. This video is doing a great job at that, showing something that is very common between clients and agencies today into a fresh context… have fun ;)
Just loving this one for Mini, superb! Nice take on ‘viral videos’ :)
Although most of my work is related to some of Microsoft’s biggest consumer brands such as Windows Live, MSN, etc I also do (more and more actually) work for Microsoft Advertising. What does Microsoft have to offer to advertisers? Many of you might remember “Bring The Love Back”, today we have created another little 90 seconds video that explains a bit more what it is we do at Microsoft Advertising, check it out:
I’ve also set up a Twitter account for Microsoft Advertising Europe, offering another way to get in touch with us so follow us in case you are interested in advertising and curious about what we have to offer.
Microsoft’s Business Division president Stephen Elop unveiled the latest production from Microsoft Office Labs called “2019″ at the Wharton Business Technology Conference last week. Here’s a video of what our researchers think the future of business might look like:
Full story and 5-minute long version of this video ‘i started something’.
My marketing colleagues in The Netherlands just launched a new campaign to promote the mobile version of Windows Live Messenger… and I like it a lot. The site is in Dutch so might be a bit hard to understand but you should still go take a look. Click “Geluid aan” (aka Sound on) on the main page and then choose between in browser of full screen play. Once you’ve done all that you get introduced to Mike chatting on mobile Messenger from the metro station. All of this is visualized pretty nifty, but what’s especially nice to it is that you can change between the 4 people participating (by clicking on their names in the status bar, botton left of the screen) while the story continues. Just go and check it out for yourself, kudos to Monique and the team.
Once I know who the agency was, I’ll update right here. The site was created by Red Urban Amsterdam.
Like I needed more convincing to go and buy the Samsung Omnia right? Even though this video is created by Samsung, it is a refreshing approach to unboxing gadgets like we see so many times on the tech blogs. Job well done! Now tell me when and where I can get it, curious to see if it matches up to the Diamond.
When we launched ‘The Break-Up’ about a year ago we were impressed with the feedback we got on it. Yes we thought it was good, but still we never expected it to be as big as it became. And feedback was good, people like how we portrayed the changed relationship between consumers and advertisers. The second most common feedback was what we would do about it. We showed we understood the shifted relationship, what does Microsoft Advertising have to offer that work this changed situation?
In the second installment the advertiser is at his agency trying to figure out a way to solve his problem. This one is about inspiration… but just check it out for yourself.
Check getinspiredhere.net
So you always wondered how a screensaver was made? Take a look at the video below to get an idea of that process. Enjoy.
“Life’s too short for the wrong job”. The German jobsite Jobsintown.de did some great advertising around this theme in the past and I must say I really like this video as well. It looks like the video is from the same period as the other ads, but I hadn’t seen it before.
[Via Right-Half Chow]
'Cross The Breeze 