Don’t just think different, hire different

Not that long ago a write a bit on ‘hiring omnivores‘ trying to highlight again that we need to rethink the way we hire people if we want the advertising of the future to be any different than the advertising we’ve grown up with. And which we hate, or at least most of it. It’sContinue reading “Don’t just think different, hire different”

Design is not just what it looks like. It’s how it works.

Design. Is Apple losing focus on one of it’s most essential unique strengths? For a big test we did for Belgian Cowboys recently some members on the editorial team including myself switched from iOS to Android for a while. Not just to see if we liked it or not but also to find out ifContinue reading “Design is not just what it looks like. It’s how it works.”

Why hyperlocal is not yet hyper relevant

Hyperlocal is a hot topic these days. Especially for news media it seems to be where the future lies. You can either try to play a global role like The Guardian or Al Jazeera are doing with success, or find a way to be more locally relevant. And I believe the future of news forContinue reading “Why hyperlocal is not yet hyper relevant”