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'Cross The Breeze

#archive blog of kris hoet – change agent // chief innovation officer @fcbglobal

Tag Archives: spg

Starwood hell

Good thing, my buddy and colleague Philippe is back on the blog. Bad thing, he’s now Jean. I guess this is the time where you think: ‘huh?’ but I suggest you read on his story of his recent Sheraton / Starwood experience and I’m pretty sure you’ll know what I’m on about.

What has happened? Philippe went to Egypt recently and stayed at the Sheraton El Gouna which proposed him the Starwood Preferred Guest program. He signs up for the program but when he receives his card it says Jean Deltenre instead of Philippe Deltenre so he tries to get that changes… and what happens then is just ridiculous. Read for yourself here (part 1) and here (part 2).

They’ve got work to do. Silly little side remark, I’ve been on the SPG program for about 3-4 years now and still don’t really know what it is good for… but don’t say any of that to Philippe ok.

Update: Starwood finally figured it out, good to see they admitted the initial failure as well

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Posted byKris HoetJune 25, 2008June 25, 2008Posted inageofconversation, blogging, consumer, signup, technology, travelTags:crm, customer, egypt, jean, loyalty, philippe, sheraton, specialist, spg, starwood1 Comment on Starwood hell
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