Sales! Everything –50%

I was rather surprised to see that this article (PDF/Dutch) didn’t generate more buzz in the Belgian blogosphere. Let me explain. It’s sales period in Belgium as always during the first month of January. These sales are indeed only allowed a certain moments of the year and are heavily regulated. I won’t go into theContinue reading “Sales! Everything –50%”

Marketing is an investment

John Dodds wrote down a good ‘description’ of what marketing really is as a response on the ‘marketing is the price you pay for creating mediocre products’ statement that was repeated heavily at SxSW. “Marketing is not an expense, it’s an investment cost that is inherent in the creation of your product/service from development throughContinue reading “Marketing is an investment”