Engagement tracking

When I wrote about AideRSS for the first time about a year ago the company was only a couple of months old. Their slogan said best what it was they tried to do (and succeeded in quite well): Read what matters. AideRSS was built as a service that would help you overcome the struggle keepingContinue reading “Engagement tracking”

Marketing accountability

Marketers have an image problem and it’s their (our) own fault. Marketers need to become more accountable for themselves and for the benefit of the business. This words come out of a presentation from Futurelab, but they’re not the only ones to realize that accountability is exactly one of the key issues marketers have toContinue reading “Marketing accountability”